SLOAN-C ONLINE WORKSHOP SERIES: Marketing Online Programs in Higher Education
Links to important information about the workshop:
Key Information
Workshop Description
Workshop Schedule
Technology Information
Attendance Pricing
Panelist/Presenter Biographies
Registration is now open.
Key Information
Total Minimum Length: ~ 5 - 10 hours/week
Start Date: Wednesday, TBD, 2008 (Start of online activities and discussions; viewing recorded presentations)
Synchronous Date: Friday, TBD, 2pm-3pm ET – Live session conducted in online meeting room
Resources Provided:
- Presentations and other workshop materials, viewable online until December 31st, 2008
- 1-hour Live Panel Discussion – Friday, TBD, 2pm-3pm ET
- During the Panel Discussion – Participation in Live Q&A
- After the Panel Discussion – Viewing of Q&A Session until December 31st, 2008
Workshop Agenda at Glance
Activities begin Wednesday, TBD. A live synchronous Question and Answer Online Session will be held on Friday of the second week, TBD, 2pm-3pm ET. All activity is recorded, even the live events, allowing you to watch the events at a later date if you are unable to attend. All workshop content will remain available until the end of the year.
Workshop Description
This workshop focuses on the important aspects of marketing online programs to potential students. Two companies that are highly involved in understanding the rigors of higher education marketing, as well as two successful institutions that deal with these issues on a daily basis will provide key information you can use to more effectively market your online course offerings. Many of the challenges of marketing online programs in today’s higher education will also be addressed.
Schedule
Initial Activities: Learn Moodle, the workshop's learning management system, and Elluminate Live!, the workshop's web conferencing platform. Watch recorded presentations and begin reviewing guest courses.
Core Activities: Continue reviewing presentations and ancillary materials; participate in discussion forum with workshop facilitators.
A Live Web Conferencing Session is conducted on Friday, May 30th at 2PM(ET) (Online using Elluminate Live!): facilitated by Jennifer Brady, Richard Garrett, Andrew Gansler, and Stephanie Robinson. We will begin the session with an open round of comments from the facilitators and then open the forum up for Q&A and/or presentations/show-and-tell from workshop participants. We will finish with a summary of thoughts from the facilitators. THE SESSIONS WILL BE RECORDED FOR LATERVIEWING AT YOUR CONVENIENCE.
Technology Information
Sloan-C brings you the following technologies to provide an exciting experience during the workshop:
 Elluminate™ Live! ™ -- Elluminate’s powerful Live! software will take this workshop to a whole new level of interaction. Well suited for the classroom environment, Live! provides the flexibility our workshop needs, from a speaker delivering to hundreds of workshop participants, to multiple small discussion groups occurring in unison. Live! effectively delivers lecture-type speeches, while also having the ability to facilitate collaboration among many individuals. For more information about Elluminate™, please visit the Elluminate page in the Sloan-C Vendor Corner.
 Moodle -- Sloan-C will use an open-source learning management system called Moodle to administer the asynchronous component of the workshop. Sloan-C has found Moodle to provide a flexible and user-friendly set of asynchronous collaboration and learning tools. As with most open-source technologies, the Moodle software is free, making it a very cost-effective software package for any institution or company. We have found though that low-cost does not mean that you have to sacrifice quality. Moodle still provides a robust environment that is dynamic, interactive, and provides cross-platform learner access through a standard web browser.
Attendance Pricing
Price: $295 Each
Individual/Premium Sloan-C Member price: $145 with coupon code* (That's a $150 discount! Find out how to become a Premium Member)
College Pass Member Pricing: Free with coupon code* (Find out how to become a CollegePass Member)
Registration is now open.
*(Individual Premium Members receive 1 discount with membership, Institutional Premium Members receive 20 discounts, and College Pass Members receive 150 "free" seats in the entire 2007 Sloan-C Workshop series.)
Presenter Biographies:
Andrew Gansler, eLearners.com
Andrew Gansler is the President of eLearners.com, the leading web service for connecting learners to online education and other distance learning resources. Mr. Gansler has been instrumental in strategic planning and management, as well as day-to-day operations of eLearners during a period of record growth and expansion. Prior to his role as President, Mr. Gansler served as Chief Operating Officer at eLearners.com. Prior to joining the company full-time, he served as a member of the eLearners Board of Advisors where he provided guidance in strategic, financial and overall business development and planning.
Mr. Gansler came to eLearners with over 12 years of management consulting experience. As a Senior Manager in Grant Thornton LLP's management consulting practice, Mr. Gansler provided a variety of strategic business, process and technology consulting services to middle-market and growing firms in diverse industries including Real Estate, Manufacturing and Distribution and Financial Services. As a consulting practice leader, he was directly responsible for leading the turnaround of one of Grant Thornton's regional management consulting offices. Previous to this, Mr. Gansler was a Senior Analyst and Senior Management Engineer for the Port Authority of New York and New Jersey where he provided business and technical consulting for the World Trade Center, Port Authority owned aviation and port facilities and other real estate and economic development projects.
Mr. Gansler obtained his MBA (with distinction) in Finance and Information Systems from New York University's Stern School of Business and a BS in Industrial Engineering from Lehigh University.
Jennifer Brady, UMassOnline
Jennifer joined UMassOnline with more than 15 years business to business marketing experience in corporate education, technology and non-profit/fundraising. Prior to joining UMassOnline, Jennifer owned a full service marketing consulting firm whose clients included a leading business analyst for the corporate training market, Bersin & Associates and Training Media Review, a source of independent reviews of media-based business training and online degree programs. Between 1996 - 2003 Jennifer held senior management positions with McGraw-Hill, Course Technology (a Thomson company) and ITworld.com (formerly a division of the International Data Group) where she managed marketing, public relations and communications strategies to drive revenues, increase brand awareness and streamline operational functions within the business units to decrease overhead and increase profits. Jennifer holds a Bachelor of Arts degree from Regis College in Weston, Massachusetts.
Richard Garrett, Eduventures
Richard Garrett is Program Director and Senior Analyst serving Eduventures’ Learning Collaborative program for Online Higher Education. Eduventures is a research and consulting company based in Boston, specializing in education. Prior to joining Eduventures, Richard was Deputy Director of the Observatory on Borderless Higher Education in the United Kingdom. His work has focused on higher education trends worldwide, particularly online learning, internationalization and commercial activity. Publications include Online Higher Education Market Update 2006 (Eduventures, 2006), E-Learning in Tertiary Education- where do we stand? (OECD, 2005) and The Global Education Index 2005 (OBHE, 2005- a study of 50 postsecondary firms worldwide).
Stephanie Robinson, Stevens Institute of Technology
Stephanie Robinson is the Business Development Director of the School of Professional Education at Stevens Institute of Technology. Her primary mission is to develop partnerships with Fortune 500 corporations and leading industry associations to provide customized graduate level education and training programs in the areas of management, technology, science and engineering.
Before joining Stevens, Stephanie was President of the Institute for Investment Fiduciary Training, an executive education consulting firm. There, she specialized in developing small and large scale training events in the pension, benefits, and investment arena for associations, corporations, and retirement organizations. Prior to this, Stephanie spent several years producing executive-level conferences and trade shows for the Institute for International Research. Stephanie earned her BA in Economics from Rutgers.
Cancellation Policy
If you register and pay for a Sloan-C workshop/seminar and are unable to attend, we will be happy to apply your payment to another Sloan-C workshop/seminar at your request. However, no refunds will be given. This offer is good for one year.
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