CONSIDERATIONS
FOR DEVELOPING EVALUATIONS OF ONLINE COURSES
Sue D. Achtemeier
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sachteme@arcges.uga.edu
Assistant Director for Institutional Research
University of Georgia
Athens, GA 30602
(706) 542-8947 Libby V. Morris
lvmorris@arches.uga.edu
Associate Professor
Institute Of Higher Education
University of Georgia
Athens, GA 30602-1772
(706) 542-3464
FAX: (706) 542-7588
Catherine L. Finnegan
catherine.finnegan@usg.edu
Associate Director
Athens, GA 30606
Assessment and Public Information
Advanced Learning Technologies
Board of Regents of the University System of Georgia
ABSTRACT
Exploration of how to assure effective teaching and learning online is
extremely important and timely as many institutions seek to maximize the
educational benefits from this constantly developing technology. This
study categorizes principles gathered from an extensive review of the
literature focusing on current best practices for effective teaching and
learning in online courses. It compares the presence of those principles
in items gleaned from a review of assessment instruments currently in
use by thirteen Georgia institutions and several national online courses.
Results, which were used to inform the revision of the University System
of Georgia eCore? course evaluation instrument, provide a rubric for assessing
and informing other instruments used to evaluate online course instruction.
KEY WORDS
Assessment, Online evaluation, Course evaluation, Learning effectiveness
I. INTRODUCTION
The origin of this research was the expressed interest by program administrators
for the improvement and redesign of an instrument used for evaluating
online courses and instruction. The process was launched by a series of
discussions that addressed the question of what constitutes quality in
an online course and do we presently evaluate the indicators of quality
specific to this environment? These questions lead the researchers (1)
to investigate the definitions and principles of effective teaching and
learning in undergraduate education, generally, and distance education,
specifically; (2) to perform a content analysis of instruments currently
in use in the online environment using as a frame of reference the concepts
and principles drawn from the literature; and (3) to develop considerations
for the design of evaluation instruments in the online environment.
The immediate outcome of this research was an informed redesign of a
specific instrument used to evaluate the eCore fully online undergraduate
general education courses. These courses are collaboratively developed,
taught and delivered by University System of Georgia institutions with
coordination from Advanced Learning Technologies, a unit of the Georgia
Board of Regents. In reporting this research to a broader community of
colleagues, the researchers attempt to draw attention to a disjunction
between principles advocated in the literature for online teaching and
learning and the focus of attention in instruments broadly used to evaluate
teaching and learning in the online environment.
A. Description of eCore®
In 1997 the Board of Regents of the University
System of Georgia [3] recognized the need to improve
and expand access to undergraduate education through technology based
teaching and learning. An exploration of how to meet this need resulted
in the formation of eCore, http://www.georgiaglobe.org/,
an online curriculum that allows students to complete lower division core
requirements in the University System's general education core curriculum
without the restrictions of time and place imposed by regular classroom
instruction. The first eCore courses were offered in Fall 2000. In Fall
semester 2002, 18 of 34 courses planned were offered. Courses cover the
full range of science, social science and the humanities.
Faculty members selected from colleges and
universities across the system work in teams to design all eCore courses.
Each team is comprised of faculty with expertise in the discipline, as
well as professionals with expertise in online instructional design and
pedagogy, graphic design, HTML coding, multimedia production, and project
management and facilitation. In addition to course design, faculty from
across the 34 institutions in the University System are invited to teach
the online courses. By Spring 2002, 65% of the instructors had taught
eCore in at least one previous semester. This somewhat unique approach
to course design and delivery heightened the need for reliable and informative
course evaluations.
B. Need for Evaluation
The first cohort of students evaluated their
courses in Fall 2000 using an online instrument created by the system's
eCore Advisory Committee. The Advanced Learning Technologies unit in the
Board of Regents University System of Georgia undertook to assess and
revise that first evaluation form before the end of courses in Spring
2001. This article describes the research that informed that revision.
This research included a thorough literature search, examination of evaluation
instruments from several public and private Georgia institutions of higher
education, and the results from the Fall 2000 eCore evaluations.
II. LITERATURE REVIEW
The literature reviewed for this study included
that which (1) described "good" assessment in education in general, (2)
summarized course evaluation broadly, and (3) identified principles specifically
for evaluation of online instruction. It should be noted that much of
the literature in the broad area of assessment and evaluation tends to
use the words "assessment" and "evaluation" interchangeably. Accordingly,
many of the reviews that follow will reflect this confusion of terms and
meanings. This research, however, was aimed at informing the process of
course and teaching evaluation not to be confused with the assessment
of student learning.
Since the eCore evaluation instrument was used to determine student perception
of faculty and course quality, the researchers began with literature that
addressed what quality means in undergraduate education in general; consequently,
examination of the course-related literature began with the widely utilized
Seven Principles for Good Practice in Undergraduate Education
[6]. These principles were compiled in a study supported
by the American Association of Higher Education, the Education Commission
of the States, and The Johnson Foundation. In this 1987 AAHE classic,
Chickering and Gamson argue from their research that good practice in
teaching and learning must do the following:
• Encourage student-faculty contact,
• Encourage cooperation among students,
• Encourage active learning,
• Give prompt feedback,
• Emphasize time on task,
• Communicate high expectations, and
• Respect diverse talents and ways of learning.
Much of the literature on the evaluation of online instruction used as
a reference point these widely known and utilized principles for good
practice [6].
Berge and Myers [2] conducted a review of thirteen
published course evaluation instruments used to evaluate computer-mediated
college courses. They agreed with R.E. Clark [7]
that “there is little if any difference pedagogically between online
and off-line instructional design.” If this is so, general principles
of good assessment such as those developed by Palomba and Banta should
apply to the evaluation of online courses. In Assessment Essentials [15]
Palomba and Banta address qualities that should lay the foundation for
any assessment effort. These principles include the following:
• Assessment should be preceded by explicitly stated outcomes.
• Assessment should distinguish between formative and summative
uses.
• Assessment should have strong faculty buy-in.
• Multiple methods should be used.
• Assessment results should be shared and used.
• The assessment itself should be assessed.
These principles appear to apply equally well to the evaluation of courses
and teaching and the assessment of students and learning.
Joseph B. Cuseo [8] in Assessment of the First-Year
Experience suggests another filter one should use for creating a
good “assessment” tool. He offers the following guiding questions
for planning any assessment effort:
• Why is the assessment undertaken?
Is the focus student or faculty experience? Is it the design of the
course? Is it the delivery? What will change?
• What outcomes are being assessed? At what level?
• When should the assessment take place?
• Where and how should the assessment take place?
• Who should be involved?
Clearly, the term evaluation could replace the word assessment in any
of the guiding questions. The question of "who" should be involved in
assessment and the role of the student in course evaluation is an often
debated and researched question. Because the eCore evaluation instruments
solicited responses from students participating in the online courses,
literature was sought that reviewed the reliability and validity of student-given
information. Marsh [14] has documented that students
can give accurate evidence about their actual experiences and their satisfaction
with those experiences. They can also provide reflections on their own
preparation and effort in addition to personal background information.
The literature also suggests some standards for soliciting student responses:
(1) Good questions should be worded clearly and simply and should not
be biased or leading; (2) Each question should stand alone, address only
one issue, and have appropriate response categories; and (3) The order
of the questions should follow a logical layout, preferably proceeding
from general to specific and asking for more personal information at the
end of the instrument.
Chickering and Ehrmann [5] assert that "if the power
of the new technologies is to be fully realized, they should be employed
in ways consistent with the Seven Principles for Good Practice in
Undergraduate Education." In 2000 researchers at the Center for Research
on Learning Technology at Indiana University undertook to apply the Seven
Principles specifically to online education. Charles Graham, Kursat Cagiltay,
Joni Craner, Byung-Ro Lim, and Thomas M. Duffy published Applying
the Seven Principles to the Evaluation of Web Based Distance Education
[12] in which they offered suggestions that pertain
specifically to instruction in an online environment. Many of these suggestions
specify expectations for faculty. These same authors applied their suggestions
to the evaluation of four online courses at a major university [11].
They discovered that those courses had key strengths in encouraging active
learning, student-faculty contact, and diverse ways of learning but needed
improvement in encouraging cooperation among students and giving prompt
feedback.
In addressing the principle of encouraging student-faculty contact, these
authors note three web-specific requirements of the faculty. First, they
emphasize that faculty need skill with asynchronous conferencing tools.
They also note that it is necessary that faculty clearly and adequately
communicate their email response policy to students. Since students can
email faculty twenty-four hours seven days a week, they can feel ignored
if faculty do not respond immediately unless a clear expectation has been
established. Third, the authors stress an increased burden on faculty
to detect and contact students who are falling behind, as someone may
"disappear" more easily in an electronic environment than in a physical
classroom.
In order to promote the principle of cooperation among students the
authors say online faculty should begin with structured activities that
facilitate community among students. Faculty also should develop assignments
that require meaningful peer interaction. Without such facilitation these
interactions do not occur as easily as they might in a face-to-face setting.
One specific recommendation the authors make to promote active learning
is that faculty should ask students to present their work to the rest
of the class electronically. Addressing the principle of prompt feedback
the authors note that two types of feedback are required. Faculty should
give immediate acknowledgement feedback upon receipt of an assignment
since the student lacks the assurance of having physically "handed-in"
the assignment. Prompt information feedback regarding the content
of the student's work is necessary as well.
To encourage students' time on task faculty should give structured assignment
deadlines throughout the term. Assignments should require resources that
are easily accessible to the online student. To communicate high expectations
in an online class the authors recommend that faculty provide examples
to students of exemplary online performance such as bulletin board discussions.
Faculty should also provide periodic feedback to individuals and groups
on their own performance. The authors gave no medium-specific recommendations
for ways to respect diverse talents and ways of learning.
Dr. James W. King [13], who currently teaches strategies
for distance education at the University of Nebraska-Lincoln, amplifies
the use of Chickering and Gamson's Seven Principles by offering suggestions
for applying them to both regular and distance education classrooms. He
urges that pictures of both faculty and students be posted and that students
be assigned to problem-solving teams where possible to encourage their
interaction. He also encourages online debates to facilitate active learning.
Achieving these goals, he acknowledges, requires careful planning. Among
the providers of help in that planning is the Flashlight Program [10],
which provides an online resource to aid institutions in their planning
of educational uses of technology.
Another literature source that specifically addresses online teaching,
and, therefore, provides important foci for evaluation is Principles
of Effective Teaching in the Online Classroom, edited by Renee E.
Weiss, Dave S. Knowlton, and Bruce W. Speck [22].
In this edition Douglas J. Hacker and Dale S. Niederhauser elaborate the
following five principles, supported by research, for evaluating durable
learning in the online classroom:
1. Does the class encourage a student’s active participation
in his/her own learning?
2. Is learning grounded in effective, i.e. contextual, authentic, case-based,
examples?
3. Is collaborative problem solving encouraged?
4. Is feedback commensurate with performance?
Is instruction embedded with motivational components for self-efficacy
and challenge?
Allison Brown [4], an instructional designer at
Murdoch University in Australia, affirms number one above, that learners’
being active participants is an essential feature of an effective online
course. Note that questions one and three above are already addressed
in the Seven Principles for Good Practice in Undergraduate Education
discussed earlier. The three remaining questions are newly addressed in
this research. A “contextual, authentic, case-based” example
in mathematics, the authors write, would indicate, for example, that a
problem dealing with one’s own budget would be more effective than
one figuring the budget for sending a rocket to the moon.
In elaborating on question number four in Principles of Effective
Teaching in the Online Classroom [22], Hacker
and Niederhauser argue that online student learning can actually be hampered
by too much feedback as well as by too little. They suggest that students
online may just wait for the helping prompt rather than exert maximum
individual effort. They do find, however, that consciously communicating
encouragement to the online student promotes learning, an elaboration
of question number five above. Lawrence Ragan [17],
Director of Instructional Design and Development in the Department of
Distance Education at The Pennsylvania State University, reinforces the
that interaction among both the learners and the instructor and among
the learners themselves is important in the online environment as are
other learner support systems including regular feedback mechanisms. United
Kingdom colleagues Richardson and Turner [20] assert
that effective communication is not happening online and therefore is
fragmenting the learning community. As a remedy they present a suggested
set of tutor guidelines to facilitate online discussions that incorporate
many of the Seven Principles.
The principles recommended in the literature discussed above address
the environment portion of Alexander Astin’s [1]
input-environment-outputs (frequently designated as I-E-O) model,
an appropriate focus of evaluation for those creating and improving online
courses. Inputs refers to the personal qualities including level
of preparedness that a student originally brings to an educational program.
Environment refers to the experiences that the student encounters
during the educational program. Outputs designates the student’s
qualities and abilities at the end of the educational process being assessed.
O. Ronald Phipps and Jamie Merisotis [16] contend
that more research attention needs to be paid to the input portion of
Astin’s model, the abilities students bring to the educational experience,
since “learner characteristics are a major factor in the achievement
and satisfaction levels of the learner.”
Tom C. Reeves [19] discusses in some depth “fourteen
pedagogical dimensions . . . that can be used as criteria for evaluating
different forms of computer-based education.” He asserts that the
epistemological and philosophical perspectives in the design of an online
course must be considered in the course evaluation and that the continuum
of positions on these and others of his fourteen dimensions must be recognized.
He and Patricia M. Reeves [18] elaborate on how
to apply this model. They propose a model incorporating ten dimensions
of interactive learning which, the authors advocate, can provide an understanding
of what Web-based instruction can and cannot accommodate. These ten are:
pedagogical philosophy, learning theory, goal orientation, task orientation,
source of motivation, teacher role, metacognitive support, collaborative
learning, cultural sensitivity, and structural flexibility. The authors
suggest that each should be evaluated on a dimensional scale. For example,
sources of motivation for the student would be assessed along a continuum
from extrinsic to intrinsic.
Patrick Terenzini, in contrast, focuses on student outcomes and states
that “increasingly, claims to quality must be based not on resources
or processes, but on outcomes. . . . What should students get out of attending
colleges” [21]? Although he does not explicitly
state it, Terenzini emphasizes the inadequacy of course evaluations alone
to improve student learning and to document faculty and course effectiveness.
Nevertheless, tailor-made instruments should create valuable feedback
loops for course and teaching improvement.
III. RESEARCH QUESTIONS AND DESIGN
To examine the degree to which the above recommendations for teaching
and learning online were currently being assessed by course evaluation
instruments, we sought a collection of actual evaluation instruments for
courses with an online component or for courses offered completely online.
Evaluation instruments were requested from Vice Presidents of Academic
Affairs from the thirty-four state of Georgia public institutions and
from a few private institutions. Additional evaluation instruments for
online courses were sought on the World Wide Web. From that solicitation
thirteen evaluation instruments were received from the following institutions:
• 4 from national electronic course offerings,
• 2 from two-year institutions,
• 3 from four-year colleges,
• 2 from master’s granting institutions,
• 1 from a doctoral granting institution, and
• 1 from a research university.
Answers were sought to the following research questions:
• To what degree do actual evaluation instruments try to assess
whether the Seven Principles for Good Practice in Undergraduate
Education are taking place?
• To what degree are other principles of effective teaching identified
in the literature being evaluated by these instruments?
• What other issues are being addressed regarding the evaluation
of courses?
• What other issues are being addressed regarding the evaluation
of faculty?
Each question on the collected evaluation instruments was analyzed and
coded to identify which principle presented in the literature was being
addressed. The number of instruments addressing each principle was then
summarized in table form and is discussed below.
IV. RESEARCH RESULTS
Because the Seven Principles for Good Practice in Undergraduate Education
[6] are so widely referenced in the literature of
higher education and technology-enhanced education, it seemed logical
to assume that course evaluation instruments would inquire as to whether
these principles were implemented in a specific course. So, as a beginning
point, the items on each of the thirteen instruments were analyzed for
their inclusion of the Seven Principles for Good Practice in Undergraduate
Education. The analyses are displayed in Table 1.
Table 1. Numbers of institutions
whose evaluation instruments assess for the Seven Principles of Good
Practice in Undergraduate Education.

Table 1 shows that eleven questionnaires or eighty-five
percent of the thirteen sample evaluation instruments addressed the amount
of student-faculty contact that took place during the course. A distant
second, forty-six percent, asked about the student’s time on task.
Only one of the instruments asked if the student received prompt feedback.
None of the other four “best practices” were assessed by any
of the sample evaluation instruments.
Next, following a review of the Principles of Effective
Teaching in the Online Classroom [22], the
researchers generated the following questions to assess the utility of
the instruments in examining students’ experiences in online courses:
1. Were the course goals, learning objectives and outcomes made clear
to you at the beginning of the course?
2. Did you have the necessary technological equipment and skills required
for this course?
3. Was there adequate technical support if you encountered difficulties?
4. Was the format and page design of the online course easy to use?
5. Were there sufficient instructions given for you to complete all
assignments?
6. Did you feel hindered in your online course experience any way? Please
describe.
7. Were standards for evaluation of assignments made clear?
8. Did you receive prompt feedback on your completed assignments?
9. Did you participate in online conversations with your instructor
during the course?
10. Did you participate in online conversations with your classmates
during the course?
11. What learning activities most influenced your learning in this course?
Table 2 displays the degree to which these eleven questions are addressed
in the thirteen sample evaluation instruments. None of the collected instruments
addressed the question of availability of adequate technical support (Question
3). Neither did any of the instruments ask about clear evaluation standards
(Question 7), prompt feedback for assignments (Question 8), or participation
in online conversations (Questions 9 and 10) with either the instructor
or with other students.. Question six, soliciting open-ended feedback
regarding any difficulties the student may have encountered, was also
not asked. Only 5 of the 11 questions pertaining to effective teaching
in the online environment were addressed by the collected instruments.
The five items are shown below along with the distribution of responses
by institutions.
Table 2. Numbers of institutions
whose evaluation instruments assess for the questions suggested in Principles
of Effective Teaching in the Online Classroom.

Most of the thirteen instruments asked if course goals were
clearly articulated (62%) and to what degree the student was satisfied
with the learning activities in the course (77%). Many fewer asked questions
about having necessary skills and equipment (23%), finding the format
easy to use (38%), and having sufficient instructions (8%) — questions
that are directly related to the online environment.
Next, the instruments were reviewed to identify the inclusion of additional
questions not included in the focus above. Table 3 depicts four questions
that were not addressed in the literature but were routinely asked of
students regarding the course.
Table 3. Numbers of
institutions whose evaluation instruments assess these additional questions
regarding courses

Table 3 reveals that the persons who constructed the evaluation instruments
under review seem very concerned with students’ perceptions of the
appropriateness, reasonableness, and fairness of the course. None of these
were concerns raised in the literature reviewed for this research, although
it is typical for course evaluations to ask students their perceptions
of both the course and the instructor. Table 4 summarizes the questions
about the faculty member teaching each of the courses evaluated by the
collected instrument.
Table 4. Numbers of
institutions whose evaluation instruments assess these additional questions
regarding instructors
All of the characteristics addressed in Table 4 are “consistently
associated with superior college teachers or teaching” according
to Kenneth Feldman [9]. Certainly all five questions
might be relevant to both the face-to-face and the online environment.
V. CONCLUSIONS
A review of the literature reveals seven principles that should be addressed
in assessing good practice in undergraduate education and suggests eleven
other questions pertinent particularly to gauging the effectiveness of
education in online classrooms. Based on course evaluation instruments
used with online courses or web-enhanced courses from 13 institutions,
it was determined that only 8 of the 18 principles identified as important
to teaching and learning were assessed by those evaluation instruments
(see Tables 1 and 2). Notably missing were questions about cooperation
among students and active learning, important elements for online learning.
None of the course evaluations asked if the student participated in online
conversations with the instructor or classmates during the course, yet
online dialogue is considered an important instructional strategy for
building an online learning community. Similarly, while one instrument
did ask about prompt feedback in general, none of the instruments asked
about prompt feedback on completed assignments, although this is explicitly
defined and encouraged for the online format.
Of the eight areas of concern that were assessed by the instruments,
the most important items, based on frequency of inclusion, were student-faculty
contact, followed by satisfaction with learning activities, clearly articulated
course goals, and overall evaluation of the course. While these questions
are important, much that is important to online teaching and learning
is absent from the most frequently asked questions on the instruments
assessed in this investigation. Only three instruments asked about student
skills and the necessary technology for online learning and four asked
about the ease of use in format and page design.
From 46% to 85% of these sample instruments included other questions
assessing students’ perception of faculty’s knowledge of the
subject, availability, enthusiasm, question-answering ability, and overall
performance. All of the questions asked on the instruments may be appropriate;
however, the omissions are glaring vis-à-vis the recommendations
in the literature.
A lesson learned from these observations is that evaluation instruments
seem to include what someone decides to ask the students at a given time.
It did not appear that the theory of what constitutes best practices for
good teaching and learning was considered in the design of these evaluation
instruments. Thus they fail, according to Palomba and Banta’s first
criterion that assessment should be preceded by explicitly stated outcomes
in assessing these best practices [15]. Many of
the questions in the sample instruments focused on students’ perceptions
of faculty performance. It is unknown whether these responses were to
be used in formative or summative evaluation of faculty.
Results of this study suggest a need to go back to Cuseo’s guidelines
and consciously make them the starting point for the construction or revision
of any online course or faculty evaluation instrument [8].
Before creating such an instrument, one might attempt to answer Cuseo’s
questions (why, what, who when and where). If the Seven Principles
for Good Practice in Undergraduate Education should be addressed
in the assessment questions, one should be certain that they are [6].
One might also consider using questions suggested by Principles of
Effective Teaching in the Online Classroom in order to strengthen
the usefulness of an instrument for evaluating online courses [22].
As a result of this research, the evaluation instrument for the Spring
2001 eCore courses was revised to include assessment of some of the principles
identified in the literature review. Table five provides examples of questions
that were included in that revised instrument.
Table 5. Some examples
of how the revised eCore evaluation instrument addresses items identified
in the literature.
This research found a great disjuncture between the guidelines suggested
for effective teaching and learning and the principles that were evaluated
by the end-of-course evaluation instruments. The absence of questions
dealing specifically with the online environment suggests that many instruments
used in the evaluation of online instruction were likely taken from traditional
course settings and applied directly to evaluate computer-mediated instruction.
Questions of reliability and validity of the conclusions are immediately
asked when questions designed for one environment are used for in a different
environment. This failure to construct an instrument specific to the educational
environment allows much important information to escape assessment and
may introduce irrelevant questions and erroneous information into the
evaluation process. Educators and faculty are encouraged to develop end-of-course
evaluations specific to the online environment and course of study. The
specifically designed instruments should go through an ongoing process
of use and revision to acquire accurate, reliable, and useful feedback
concerning online courses and instruction. Finally, such instruments should
be considered only a part of a multiple-methods assessment and evaluation
process for evaluating courses and faculty.
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Excellence: the Philosophy and Practice of Assessment and Evaluation
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with Open Eyes: Pitfalls in Studying Student Outcomes, Journal of
Higher Education, Vol. 60, Issue 6, pp 644-664, 1989.
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