Development and Evaluation of a Framework for Creating Web-Based Learning
Modules: A Pedagogical and Systems Perspective
Thomas Janicki
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University of North Carolina - Wilmington
Cameron School of Business
Wilmington, NC 26403
910.962.4077
910.962.3815 (fax)
Jens O. Liegle
Georgia State University
Computer Information Systems Department
Atlanta, GA 30302
404.463.9140
404.651.3842 (fax)
ABSTRACT
Educational content on the Internet is rapidly increasing.
Educational institutions and businesses are placing more course material
online to supplement classroom and business training situations. Prior
researchers have reported that this new web-based training technology
(which has its foundation in computer-based training) has not integrated
sound pedagogical practices into the authoring process when developing
new tutorials. This research merges theories from the instructional design
and web-based design researchers in a framework for more effective web-based
tutorials. To test the effectiveness of this model, a prototype computer
system is developed. This system named WeBTAS (Web-Based Tutoring Authoring
System) is reviewed by two different panels of educators. These panels
report that the prototype system does promote five different learning
principles as part of the authoring process. In addition the system was
implemented on a pilot test basis and its initial observations are that
it produces an average of 15% more learning content in the same development
time as conventional authoring tools.
Keywords
Asynchronous Learning Networks, Computer-Based Training Instructional
Technology, Just-In-Time Training, Web-Based Training
I. INTRODUCTION
Educational content on the Internet is rapidly increasing.
Educational institutions are placing more course material online to supplement
and sometimes replace classroom instructions. In addition, recognizing potential
new marketing opportunities, universities are placing entire courses on the web
to attract new students from around the world. Excluding entertainment uses, the
typical usage of the web is also changing from a technical
orientation to an educational orientation. Professionals from computer technical
fields comprised 31.4% of all web uses in 1995, while individual users for
educational purposes totaled 23.7%. In just one year computer occupation users
dropped to 29.6% while educational users jumped to 27.8% of the web's overall
users [Robin & McNeil, 1997].
Businesses are also utilizing the Internet as the delivery
vehicle for a portion of their training needs. Quoted as reasons for Internet
delivery of training are the reduction of travel costs, saving of personnel
time, the capability to deliver the same consistent program across the nation or
world and the flexibility to meet rapidly changing needs (just-in-time training
for specific needs) [Liegle & Madey, 1997]. Businesses pushed the distance
training market up by 20% (in course offerings) between 1994 and 1996 [Barrett-Murie,
1996]. McGee [1998] reports that web-based instructional materials are the
fastest growing means to deliver training within business organizations.
Supporting this growth in web-based training is a survey completed by business
leaders that states educational learning as the fifth most important management
issue for the new decade [Niederman et.al, 1991].
Hamalainen et.al. [1996] and Robin & McNeil [1997]
discuss that education has the potential to be the key application
in electronic commerce. However, they warn that new technology alone will not
make these new web-based tutorials and learning modules more effective.
Hamalainen et. al. [1996] predict a gloomy forecast for learning advances in
that we can expect only marginal improvements in student performance if web
developers continue to re-implement traditional and conventional models borrowed
from the classroom. Their prediction is based on a review of the current
offerings of web-based educational content that are mostly tutorials that
passively transmit information or data. By itself, more technology will not make
education more efficient. Robin & McNeil [1997] also support this opinion
and call for new innovation modules of production, presentation and delivery
that take advantage of the Internet's power that emphasize the capability of
the learners to participate.
This paper investigates current web-based learning modules
and then details the development and pilot testing of a prototype computer
system that was designed to incorporate pedagogy into the authoring process. It
also demonstrates the learning theory components incorporated into the system's
design. To clarify the prototype system was designed to assist in the
development of small tutorials (approximately ten minutes in duration) that
enhance a traditional classroom presentation. The prototype system is not
designed to replace a traditional course.
To investigate if the system indeed adds pedagogy to the
authoring process this research follows the Dick and Carey [1996] process for
the evaluation of instructional technology design systems. Overall, this
research analyzes and summarizes the findings from two groups of evaluators. One
group of evaluators consisted of a panel of instructional design professionals
who were surveyed to determine if the system did incorporate learning principles
into the authoring system. The other team of evaluators was comprised of novice
collegiate instructors who authored web-based tutorials using the prototype
system as their authoring tool.
The paper ends with a summary of the overall findings of the
two groups. It details their survey results as well as a list of likes and
dislikes expressed by both survey panels. In addition, an analysis of the
"outcomes" or tutorials created by the pilot group of developers is
presented. It also contrasts the output of the prototype authoring system versus
other conventional HTML authoring tools.
II. BACKGROUND & PROBLEM STATEMENTS
A. Expansion of education content on the Web
As was noted previously educators are rapidly placing course
materials on the web to meet many different needs. An early need was the desire
to provide similar course content and learning opportunities to students in
rural areas of the country. For example, North Carolina has implemented a
telecommunications network called VistaNet that provides advanced levels of
course content to smaller secondary and primary schools within the state. This
network provides students in smaller rural districts access to the same advanced
courses offered at more urban and larger schools. These courses were not being
offered at the smaller rural schools due to the cost of providing an instructor
for a smaller class enrollment [Patterson and Smith, 1994]. At the collegiate
level, schools such as Kent State University and the University of South
Carolina beam lectures from one campus to their regional campuses. This provides
students at regional campuses the opportunity to enroll in upper level courses
without the time and travel costs associated with taking them at the main campus
[Atkinson, 1996; Cassidy, 1995].
Just as important are the expanded marketing opportunities
that distance education provides to colleges and universities. Traditionally,
enrollments at a university were limited by geographic constraints. The pool of
potential students was limited to a reasonable commuting distance. However, the
web provides the opportunity for students to enroll in the college of their
choice regardless of its location. The University of Phoenix with 40,000
students enrolled at over 2,500 locations throughout the world is an example of
this new capability [Gubernick & Eberling, 1997]. The university transmits
learning content to corporate office "campuses" as well as directly to
individual student homes. New non-traditional suppliers of education such as
Mind Extension University (a cable network) and Znet (a publishing company) are
providing educational content on the World Wide Web and other communication
media to students desiring the anytime-anywhere approach to education.
Higher education institutions are not the only sector placing
learning material on the web. Businesses are also turning to the web to help
meet its training needs. In just two years businesses have driven the web-based
training market up by 20% [Barrett-Murie, 1996]. The web helps to reduce travel
expenses, reduce the time involvement of employees, provides a consistent
message to all locations and permits "Just-inTime" training [McGee,
1998; Barrett-Murie, 1995].
Some companies don't want to wait for universities to offer
the course content that their employees want and need. To overcome this problem,
a number of joint ventures between universities and business are emerging.
AT&T has joined with eight universities to provide upper level management
courses to specific corporations. These universities provide the content while
AT&T provides the telecommunication services [AT&T-HREF, 1999], Westcott
Inc [HREF, 1999], and Allen Communications [HREF, 1999] provide similar
services. Ives and Jarvenpaa [1996] envision additional joint ventures between
businesses and educational institutions, as these two types of organizations
have complementary goals. Businesses need a pool of talented employees that
universities can provide. Conversely, in order for universities to survive in
increasingly competitive times, they need to provide an increasingly talented
pool of graduates. Businesses can provide experts from their ranks to assist
instructors develop real-world problem cases and further act as outside experts
to a live classroom experience. Similarly, educational institutions can provide
academic research experts to businesses via innovation telecommunication
applications.
B. Problems with current web-based offerings
According to many researchers, the current web-based
educational tutorials are generally poor in educational content. The World Wide
Web is a relatively new technology and the early adopters were individuals
skilled in programming and HTML skills, but not necessarily knowledgeable about
educational concepts [Murray, 1996]. Murray continues to note that most higher
education professors have never had a course in learning theory and as a result
their web-based offerings are lacking in real content based on learning
theories. Complicating the issue of effective web-based training material is
that those professionals who are experts in learning theories (traditional
teachers) often lack the technical skills to implement a web-based course.
Bork [1996] also reports that many of the web-based
educational offerings provide poor learning opportunities, as they are merely
the "translation" of books and lectures into an electronic format.
Schank [1998] concurs that the current offerings are not very good, and adds
that there is a need for these modules to be based more on learning concepts.
His viewpoint is that many of the tutorials on the web were analogous to simply
"turning the pages" in a textbook. He notes that the reason that
learning modules have not achieved their full educational potential is that information
is not learning and that many of these systems present information and data,
and do not necessarily teach [Schank, 1993].
Another problem of current web offerings is the cost and time
of development. Murray [1996] observed that each offering is generally an
independent effort. The developer must start from scratch at significant cost
and skills. He calls for a system that provides a template to assist a developer
to build a tutorial.
Currently existing are authoring systems that provide a
limited set of templates for developers. Examples are WebCT, ToolBook, Director,
AuthorWare and TopClass. These tools provide significant file management and
some limited HTML assistance so that an average educator can create web-based
course content without the need for a deeper knowledge of the underlying
technology. However, a major weakness of these systems is that they do not
provide assistance to a developer to create learning content based on learning
principles or pedagogy Goldberg et. al., 1996; Lebow, 1996]. On the leading
edge, Murray [1998] proposes an authoring system that provides content
development based on learning principles. His proposed system combines an
intelligent tutoring system with HTML assistance for authors.
Schank [1998], Murray [1998], Hamalainen et. al. [1996],
Jonassen et. al. [1995] and Merrill et. al [1996] all call for more research
going into the development of new systems that support developers of educational
material for the web that is based on pedagogy. A summary of their viewpoints is
that this system should be easy for the developer to use, be easy to learn and
prompt the author for lesson content based on pedagogy. In addition, this system
should be highly interactive and take advantage of the web's capabilities.
In summary, the number of educational offerings on the web
will continue to rapidly grow. However the overall effectiveness and quality of
the materials published has been questioned. The remainder of this paper reports
the development of a web-based tutorial authoring tool based on learning
principles and on sound web-based design concept, with the goal to provide
instructors a tool that will assist them in the development of more effective
learning modules.
III. DEVELOPMENT OF A MODEL FOR A TUTORIAL AUTHORING SYSTEM
A. Model Development
The components and features of the proposed model come from
two different streams of researchers. It combines instructional design concepts
from the educational and instructional technology fields with those of the
information systems and web-based design researchers.
Figure 1: Summary of Instructional Design Concepts

To provide a foundation of pedagogy for learning, a series
of instructional design concepts were included in a framework for the
model. They were chosen as they repetitively surfaced as the keys to effective
learning in research. In addition these components may utilize the web's
interactivity in their implementation. Briefly they are a combination
of learning theories from the behavioral psychology, cognitive theory
and resource based theories of learning. The instructional design concepts
shown in Figure 1 consolidates the instructional design activities
of Dear [1987], the events of instruction proposed by Gagne, Briggs
& Wager [1988] and Gagne, Wager, &Rojas [1981] the design guidelines
of Hannafin and Peck [1988] and the strategies of instructional design
by Merrill [1997].
Table 1: Consolidation of Effective Web-Design Concepts

Next, effective web-based design concepts were researched.
Table 1 summarizes the web-design concepts as offered by Jonassen et.
al. [1995], Schank [1998], Murray [1996], Ward & Lee [1995], Leinder
& Jarvenpaa [1993], Tennyson [1989] Bugbee [1996], Anderson &
Reiser [1985], and Martin [1995]. Similar to the instructional design
principles, the concepts shown in Table 1 repetitively surfaced as positive
influences on learning and usable.
Figure 2 merges the two schools of research (instructional
technology and web-design) to provide a model for more effective web-based
tutorials. As can been seen in Figure 2, the prototype authoring system
named WeBTAS (Web-Based Tutorial Authoring System) has two major functional
tasks. The first functional task is shown on the right side of Figure
2 and manages the creation of the HTML programming code, file tracking
and the learner logging processes.
Figure 2: WeBTAS (Web-Based Tutoring Authoring System)

The system facilitates a consistent layout of the screens,
incorporates help menus and also the administration of the test taking, grading,
and feedback links. The second functional area (shown in the left column of
Figure 2) prompts the author for the actual learning content using for its
foundation the instructional design concepts synthesized in Figure 1.
A schematic of the logic flow of the system is shown in Figure 3.
Figure 3: Flow Diagram of WeBTAS Authoring System

B. Creation of a prototype computer system
The prototype computer system was written using a combination
of Microsoft Visual Basic 6.0, Java Script and CGI (Common Gateway Interface)
programming techniques. The authoring system has three major components as shown
in Figure 4.
Figure 4: Three Major Programming Components of WeBTAS

C. Implementation of the learning principles
The WeBTAS system has five learning concepts embedded in the authoring
process for the developer of a learning module. They are: 1) the definition
of learning objectives, 2) the listing of pre-requisite knowledge necessary,
3) three different styles of presenting learning content, 4) permitting
the learner to control the pace and direction of the lesson, and 5) provisions
for testing and feedback. In addition the system manages the screen design
and navigational as well as help menus for the learners and the developers.
Each of these principles is discussed in more detail in the following
sections.
1. Clear definition of learning objectives
Schank [1998] reports that learners need a road map of the lesson
plan. Similar to a classroom setting where effective lecturers define
their terms early in the course, developers of web-based tutorials should
define their terms early. In support of this viewpoint, the first screen
for input is the development of the learning objectives for the tutorial.
Figure 5: Building the Learning Objectives for the Tutorial
(author view)

Figure 5 is a screen shot where the instructor (developer)
is assisted to build the learning objectives for a particular module.
They can build from one to eight learning objectives for a particular
tutorial. Spell Checking and Help on building learning objectives is available.
In addition, at the top of the screen is a menu bar showing all of the
components that the developer will be requested to complete. This menu
bar is also clickable and provides a backward and forward review of the
work completed.
Figure 6: Output of Learning Objectives (learner view)

After the author types the learning objectives into boxes,
the system manages the creation of all files, and the hyperlinks between
files for the developer. It also manages the formatting and translation
from text to HTML programming code for the author. The developer never
needs to know how to write HTML code, as the system manages that part
of the tutorial. Figure 6 is the "output" screen that the learner
would be presented on the web based on the "input" of the developer
shown in Figure 5.
Figure 7 is the Help screen for this particular learning
component. The Help screen provides more than computer and system use
help. Notice that it also provides samples of good learning objectives
and a list of strong verbs that the developer may want to consider when
building the objectives. Most of the help screens in the system provide
this level of assistance.
Figure 7: Help Screen for Learning Objectives

2. Clear definition of pre-requisite knowledge
One viewpoint from the cognitive learning theorist is that new knowledge
is learned by the merging of previous knowledge with new information [Hannafin
& Peck, 1988]. In a similar view, Brandt [1997] agrees that learners
construct knowledge by making sense of experiences in terms of what is
already known. The WeBTAS system prompts the developer for a list of the
previous knowledge the learner should have acquired prior to beginning
this tutorial. It prompts the developer for pre-requisite knowledge in
two different manners. First, the system presents the author a list of
all tutorials already built for this course (same subject matter). The
developer can then indicate if any of the previously built tutorials are
pre-requisite knowledge to the current tutorial. If any of the previous
tutorials are pre-requisite knowledge to the current tutorial, the system
can require (should the developer indicate this option) the learner to
complete a previously built tutorial prior to completing the current tutorial.
The second manner to develop the pre-requisite knowledge
is to prompt the author for any additional pre-requisite knowledge and
terms and provides a Help screen to reinforce that concept.
3. Provide a variety of learning styles
Once the developer has created the learning objectives and the pre-requisite
knowledge, the system automatically takes the developer to the construction
of the learning content task area. The first task in the lesson content
screen is the development of Key Points. A key point is similar
to the headings in a handout of the lecture. Once a new key point is entered,
the system requests the author to develop the learning content in three
different presentation styles. The importance to learning by providing
the lesson content in a variety of styles supports the views of Murray
[1996], Merrill [1998], Schank [1988], Hannafin & Peck [1988] and
Gagne Wager & Rojas [1981] as discussed at the beginning of this paper.
Figure 8: Creation of Key Points and Lesson Content in a Variety
of Styles (author view)

The three varieties of presentation styles supported
by the prototype system are narrative (tell), example (show),
and exercise (do). Learners have different preferences in the manner
they learn best. Some learners like to learn by reading a narrative
of new information, as in reading a textbook or article. Collins and Brown
[1987] encourage another view of learning style, that being the inclusion
of examples. They discuss this style of learning as similar to
the way crafts are learned from an expert in the field. In the real world,
the craft apprentice begins by watching an expert in action and asking
questions. Further students may begin the learning process by watching
an expert involved in a process or strategy. Then the students will incorporate
this experience into their knowledge base and eventually become the craftsperson
themselves. In a similar view, Ives [1994] agrees that conceptual knowledge
can be closely linked to concrete examples via the multidimensional nature
of the World Wide Web.
The third view of learning is the doing of mini-quizzes
or exercises. Schank [1998] is a proponent of doing. He views the
computer as an excellent device to get learners to do and Schank notes
that this doing cannot be accomplished in a traditional classroom.
Leinder & Jarvenpaa [1993], Cole et. al. [1997] and Jonassen et. al
[1995] all agree and report that the computer provides the opportunity
to provide learners with exercises similar to real world situations. Figure
8 demonstrates the creation or modification of key points.
Once a new Key Point is created, the system takes the
author to a screen where the narrative section of the lesson content is
developed. The narrative and example screens have the look and feel of
a word processor. The toolbars were established to provide familiarity
to the author. In addition to typical word processing features, the author
may incorporate hyperlinks to other documents, images, sound files and
audio files. Figure 9 is a sample screen for building the narrative or
lesson content portion of a tutorial.
The building of content narrative is made simple for
the author, as this screen is a WYSIWYG (What You See Is What You Get)
editor. An additional feature is incorporated to encourage the use of
multimedia files or the research capabilities of the web. As the user
exits the narrative or example screens, the system checks for the inclusion
of hyperlinks and multimedia formats (image, audio, video) in the content.
If the system determines that the created content does not contain any
hyperlinks or multimedia features, it will prompt the developer to add
a hyperlink or image.
Figure 9: Building Lesson Content (also Examples) - has
the look of a word processor (author view)

As mentioned earlier, the third variation for presentation
of course content is by doing or exercise. The author may
create exercises or mini quizzes. Figure 10 shows the mini-quiz editor
where the developer may choose from multiple choice, true/false, matching
and short answer questions. The author may also include images in any
question and also provide enhanced feedback for any answer.
Figure 10: Creating Mini-Quizzes (author view)

4. Learner controls the pace and direction of
instruction
Molina [1995], Tennyson [1989], Frasson & Aimeur [1997] all report
the importance of user control of the pace and direction of the learning
module. The web is an excellent vehicle to provide this self-paced method
of instruction (self-direction by the learner is not available in a typical
classroom lecture). However, all authors caution that some control of
the flow of the lesson must occur by the developer. WeBTAS does have both
of these features incorporated into its design. First the learner must
review the learning objectives, pre-requisites, and key points. However,
from that point of the lesson on, the learner can control the path through
the hyperlinked key points. Some learners may choose only examples, while
other may choose the entire complement of narrative (content), examples
and exercises.
Figure 11: Self-Navigational Choices Available to a Learner
(learner view)

The system monitors the path chosen by the learner, and,
following the completion of quizzes, will offer different paths to the
user based on what questions in the mini quiz they missed. Molina [1995]
reports that a site map should be incorporated into web-design where multiple
options are available to a user. As part of the navigation and self-paced
direction features, learners are provided a map detailing the entire lesson
plan and their current position in that lesson. Figure 11 demonstrates
the list of all lesson styles presented to a learner and Figure 12 details
a site map with clickable links available to a learner.
Figure 12: Site Map with Clickable Links to Facilitate Self-Direction
(learner view)

5. Testing and Feedback
WeBTAS incorporates various testing formats (true/false, multiple choice,
short answer and matching) as discussed earlier. Bugbee [1996] showed
that computers can be used for effective testing. The WeBTAS system provides
the developer the capability to insert non-graded quizzes, pass/fail quizzes,
and graded scored quizzes. It also records and tracks any score on a quiz
by an individual learner. Figure 13 shows the screen to creating an end
of the tutorial quiz.
Figure 13: Creation of Quizzes at the End of the Tutorial

The developer also has several options when adding the
feedback capabilities to a tutorial. Cyboran [1995] reports that feedback
should be more than "your answer is correct" or "your answer
is incorrect" and states that feedback should let learners know why
their answer is wrong, use complete sentences and present feedback in
the same location on every screen. Based on these recommendations, WeBTAS
supports complete sentences and other forms of enhanced feedbacks (links
to the source material) that can be added to quiz questions. Figure 10
shows how complete sentences and enhanced feedback can be added to a quiz.
Figure 14: Insertion of a New Glossary Term

To allow the use of special terminology within a lecture
document and to further support non-linear reading patterns, an automated
Glossary feature is included in the system. An author may insert a term
into a glossary database for any tutorial they create. As they create
more tutorials, the expanded Glossary is available to all other modules.
A key feature is that any term in the glossary will automatically become
a hyperlink in the learning content documents. Should a learner need help
on the terminology, all they need to do is click on that term and a definition
appears. All of this is managed automatically by the system. Glossary
definitions may also include images as shown in Figure 14.
IV. EVALUATION OF THE PROTOTYPE SYSTEM
Two different surveys were utilized to test the validity
of incorporating pedagogy into the prototype system. An expert panel of
nineteen educators completed the first survey. They were selected from
the instructional technology department of a university. All but one of
the panel members had a degree in the educational field. All but three
were currently employed in the educational / instructional technology
field.
Each of the respondents was provided a brief explanation
of the prototype system's goals, a list of the five learning concepts
the system claimed to support, hard copies of input screens, help menus,
system prompts, and the output produced by the prototype system. They
were then asked to rate the adherence of the system to the five learning
concepts previously discussed as well as their opinion about the facilitation
of effective web-design concepts. The key thrust of the survey was to
evaluate the following questions:
Does the system encourage the implementation of the pedagogy
it proposes? The proposed pedagogies to be supported are learning objectives,
prerequisites, variation of learning styles, testing and feedback and
user control.
Does the system employ effective instructional and web
design concepts?
The sign test was used to test each of the hypotheses.
The sign test provides a test that measures the number of values above
and below an expected mean. In our case a median of 3 on the survey was
tested, as on the survey answer of 3 would imply the system had no effect
to promote and dissuade the use the particular learning principles. In
addition use of the sign test provides a p value using a binomial distribution.
The Wilcoxon Signed Rank Test also provides the estimated median. The
first hypothesis tested is stated as follows (all other hypotheses were
stated similarly):
H0: Mu is 3.0; (the system provides neither
positive or negative assistance in establishing learning objectives)
H1: Mu is not 3.0 (neutral)
Table 2: Expert Panel Survey of the Incorporation of Pedagogy
into the Development Process of WeBTAS
| Questions: |
Mean |
Std
Dev. |
p
value |
Wilcoxon
Median |
| Prompts the developer
to build learning objectives |
3.89 |
0.81 |
.0001 |
4.0 |
| Prompts the developer
for pre-requisite knowledge |
3.95 |
0.85 |
.0001 |
4.0 |
| Prompts the developer
to build lesson content in a variety of styles |
3.95 |
1.03 |
.0008 |
4.0 |
| The system provides
the learner to self control the direction and pace of learning |
4.16 |
0.76 |
.0000 |
4.0 |
| The system provides
for testing |
4.26 |
0.65 |
.0000 |
4.0 |
| The system provides
for enhanced feedback |
3.84 |
1.17 |
.0056 |
4.0 |
| The system takes advantage
of the web's interactivity |
3.78 |
1.06 |
.0063 |
4.0 |
Scale: 5:Strongly Agree
4:Agree 3:Neutral 2:Disagree
1:Strongly Disagree
A. Expert Panel Evaluation
Overall the findings of the panel of nineteen experts were very positive
and did support the assumption that WeBTAS does include the promotion
of the five learning principles claimed in the development of the system.
All of the p values are very favorable and the Wilcoxon Expected Mean
being 4.0 indicates agreement that the system prompted for the learning
principles. The confidence interval calculated for each variable is between
3.5 to 4.5 for all variables tested (for testing and feedback the confidence
interval is 4.0 to 4.5). In summary the null hypotheses that the authoring
system's effect was neither positive nor negative on learning principles
was rejected. Table 2 summarizes the survey results as it pertains to
learning principles and web design.
The expert panel rated the testing capability (4.26)
and self-direction (4.16) with the highest level of agreement. These two
learning principles also received the lowest standard deviations indicating
a high level of agreement by the expert panels.
All categories were rated in the agreement area, with
the lowest ranking (3.78) item being the system capability to take advantage
of the web's interactivity. This low score could have been a result of
that the expert panel did not get an opportunity to view or work with
the system on a computer, as the evaluation was completed on paper only.
Additional comments and suggestions were solicited from
the expert panel. Ten of the expert evaluators provided comments to the
strengths of the system and five of the evaluators provided comments on
the weaknesses. Three commented that the system appeared to be valid and
very helpful, but questioned if instructors would want to take the time
to develop tutorials in this structured environment.
A sample of comments follows in Table 3:
Table 3: Strengths and Weaknesses of the WeBTAS
system (Expert Evaluation)
| Strengths |
Weaknesses |
Appeared simple and easy to use
Encourages planning
Thorough
Designed Well
Easy to follow
Helpful to beginning instructor
Very direct and strong
Provides examples
Clear
Nicely done, easy to achieve
Help screens were beneficial
When can I start using it? |
Too much work?
Too long
Limitation of eight learning objectives
Key Point screen is cluttered and unclear |
B. Evaluation of the prototype system by pilot group of instructors
In addition to the survey by experts, a group of ten novice
instructors were recruited to "test-out" the system as well as provide
web-based tutorials for later experimentation by learners. All of these
volunteer instructors had limited teaching experience at the collegiate level,
eliminating the effect of an expert instructor in the developmental process. In
addition, to reduce a bias of previous knowledge, all of the volunteer
developers were not experts in the subject matter of the test-tutorial they had
to create (Management), as nine out of the ten of the volunteers were
Information Systems majors.
This pilot group of instructors developed web-based tutorials
using two different methods for evaluation. The first method was to develop a
web-based tutorial using any traditional web-authoring tool, while the second
method was to develop a web-based tutorial using the WeBTAS authoring tool.
Finally they completed a survey on the use of the system and also the outputs of
their efforts were analyzed.
The instructors were divided into two groups (A and B).
Assignment of the tutorial developers to each subject group (A or B) was based
on the number of courses previously taught.
Once separated based on their teaching experience they were
randomly assigned to a group. This ensured that the same degree of experience
was represented in both groups, while still assigning individuals randomly to
the groups.
A professor from the Principles of Business Management course
chose the two topics for the experiment. The topics chosen were from the
employee motivation area, specifically equity motivation theory and simplified
expectancy motivation theory. The topics were chosen based on the criteria that
none of the volunteer instructors had taught the material previously. Another
part of the criteria was these topics would not be discussed in the classroom
prior to the laboratory experiment. The procedure to build the tutorial is shown
in Table 4.
The result of this phase of the experiment was the creation of ten tutorials
by ten different authors for each of the subjects (yielding a total of twenty
tutorials). Half of the tutorials (five in equity theory and five in expectancy
theory) were built with the WeBTAS authoring system and half using a traditional
web-authoring tool. The volunteer instructors were given the option to choose
any other HTML authoring tool for the non-WeBTAS tutorial. Eight of the
instructors chose PowerPoint, once selected Microsoft Word, and one Notepad.
Once in PowerPoint or Word the developers clicked on the convert to HTML wizard
embedded in systems.
Table 4: Creation of Web-Based Modules by Volunteer
Instructors

Following the completion of the first tutorial, the volunteers
were given a "How to use Guide" on the WeBTAS system and asked
to create another tutorial on the alternate topic. It was observed that
the instructors were able to complete the WeBTAS and non-WeBTAS tutorials
with no additional help or assistance.
1. Analysis of the two different creation processes
The experimental results are limited as only ten tutorials
were created, but the results show favorable results for the WeBTAS authoring
system. Preliminary results indicate that in the same amount of developmental
time, the total quantities of lesson content, examples, exercises, and
total number of total pages built for the WeBTAS system was equal or higher
than the non-WeBTAS. The comparison of the two systems appears in Table
5.
Table 5 Comparisons of WeBTAS and Non-WeBTAS Tutorials
| |
Equity
Theory |
Expectancy
Theory |
Total
of Both Tutorials |
| |
WeBTAS |
PPT(1) |
WeBTAS |
PPT(1) |
WeBTAS |
PPT(1) |
| Creation Minutes |
97 |
96 |
86 |
83 |
91 |
90 |
| # of
Tutorials |
5 |
5 |
5 |
5 |
5 |
5 |
| # of Slides (PPT) |
-- |
7.0 |
-- |
7.4 |
-- |
7.2 |
| # of Learn Objectives |
5.4 |
-- |
3.4 |
-- |
4.4 |
-- |
| # of Content Screens |
4.8 |
-- |
4.4 |
-- |
4.6 |
-- |
| # of Exam. Screens |
2.0 |
-- |
2.0 |
-- |
2.0 |
-- |
| # of Quizzes or Exercises |
1.0 |
-- |
2.0 |
-- |
1.5 |
-- |
| Total Pages |
8.8(2) |
7.0 |
9.4(2) |
7.4 |
8.3(2) |
7.2 |
| Glossary Terms |
3.2 |
-- |
2.2 |
-- |
2.6 |
-- |
1 PPT = PowerPoint created or an equivalent
HTML tool, (Not WeBTAS)
2 Includes the Learning Objectives as one page
Overall the time to complete the WeBTAS tutorial averaged
91 minutes for the WeBTAS tool versus 90 minutes for the non-WeBTAS tool.
We assumed that the total time to create the WeBTAS tutorials would be
higher than the PowerPoint lessons due to a learning curve. A question
for future research is: would total developmental time decrease with additional
exposure to the system. This is important as the WeBTAS system produced
additional quantities of learning materials in the same time interval.
If the time to develop was to decrease with additional exposure, the adaptation
by instructors might be preferred over traditional tools.
The total number of "pages" or screens created
was also favorable. The WeBTAS system averaged two additional screens
per tutorial in approximately the same amount of time as the PowerPoint
built slides.
Another favorable result was the creation of examples
and exercises that the WeBTAS system fostered. The researchers expressed
the viewpoint of the importance of a variety of learning styles. An analysis
of the PowerPoint slides shows them to be primarily content or narrative
in nature and not interactive. Two (out of ten) of the PowerPoint presentation
did include examples but none included an exercise for the learner.
None of the WeBTAS built systems included any hyperlinks
to any other research material. This might be explained as the volunteer
instructors were not the course instructor for the subject matter and
were unaware of any additional course material available from the book
publisher or other resources on the web.
Finally, the instructors used the glossary option an
average 2.6 times per lesson. While this is not significant to this study,
as the real benefit to the learner of the glossary occurs when there are
number of tutorials created in the same subject area it still shows the
ease of use and the future potential of this feature.
2. Instructor Survey Results
Following the completion of building both tutorials, the instructors completed
a survey to rate the new system and seek input for future enhancements.
The survey results were very favorable with all categories in the "agree"
and most between agree and strongly agree. Table 6 details this survey,
with the signs test used to measure the null hypotheses that the system
effect on the learning principles was neutral. Since the data sample is
small these results need to be tested with a larger sample.
Table 6: Instructor Survey Summary
| Questions: |
Mean |
Standard Deviation |
p value using signs
test |
| WeBTAS was easy to use |
4.4 |
0.52 |
.0020 |
| Prompted me to include learning objectives
that I would not have considered |
4.5 |
0.97 |
.0215 |
| Prompted me to include pre-requisites
that I would not have considered |
3.8 |
0.92 |
.0703 |
| Prompted me to divide the material
into small segments called Key Points that I would not have considered |
3.7 |
1.34 |
.5078 |
| Prompted me to include student exercises
(quizzes) that I would not have considered |
4.4 |
0.70 |
.0039 |
| Prompted me to include multi-media
that I would not have considered |
4.1 |
1.10 |
.0703 |
| Prompted me to include a Glossary
that I would not have considered |
4.4 |
0.70 |
.0039 |
| Taught me new information about building
tutorials built on pedagogy |
4.7 |
0.48 |
.0020 |
| I believe I will maintain this knowledge
of pedagogy and use it in the future |
4.6 |
0.52 |
- |
| I believe I will use this pedagogy
in my classroom teaching |
4.8 |
0.42 |
- |
Scale: 5:Strongly Agree
4:Agree 3:Neutral 2:Disagree
1:Strongly Disagree
As a side benefit, many of the instructors reported that the
system had taught them something about learning theory and indicated they would
use this knowledge in their classrooms. This could be related to the fact that
these were novice instructors with limited teaching experience.
The instructors were also asked to rank what features were
the most beneficial and what features of the system were least beneficial. The
most beneficial features were the HTML assistance (that they did not have to
create HTML code, the system did it for them) in building lesson content, the
quiz editor and variety of presentation styles. This is encouraging as the
system was designed to not require the author to know any HMTL programming code
as it transforms a WYSIWYG input screen to HTML. The capability to add
interactive (non-graded and graded) exercises and quizzes was also well
received.
The least beneficial features were Spell Checking and
prompting for pre-requisites. It should be noted that many of the authors did not
spell check their work, and this is one feature that will be made automatic in
future releases.
The final portion of the survey asked for suggestions for
improvement on areas that were unclear. Their suggestions were:
-
Would like to see a map of the
entire lesson plan like "preview" in PowerPoint
-
Increase the library of images
available
-
Provide clipart images
-
Provide special character
capability
Other comments included:
-
Much more organized approach
-
Forces consideration of learning
tools
-
Learning approach was easy
-
Trying objectives to Key Points
was beneficial
-
Integrated approach
-
After one key point was able to
use without help
-
Potential linking of additional
tutorials and glossary of terms
In summary the survey results were very favorable and
indicated a high degree of acceptance by the volunteer instructors. Future
research questions would include measuring the developmental time of future
modules to determine if there was a learning curve effect, and attempt to
measure the benefit of the glossary of terms and pre-requisites.
V. DISCUSSION
This paper summarizes and details the incorporation of
learning principles into a new Web-Based Authoring system. It reviews
the process of verifying that five learning principles had been incorporated
into the authoring process. These principles were: a clear definition
of learning objectives, listing of pre-requisite knowledge, providing
a variety of presentation styles, enhanced feedback and testing, and permitting
the learner to control the pace and direction of the learning module.
Two different approaches were used to test the validity
that the system actually incorporated pedagogy and effective web-based
design concepts as part of the developmental process. First a group of
educational experts were surveyed to seek their opinion if the authoring
system did incorporate the five learning principles into its design. Their
survey results validated that the system would prompt developers to build
a tutorial based on pedagogy. In addition a high agreement was noted in
the self-direction and pace of the lesson offered to the learner. Additional
comments encouraged the expansion of more multi-media capabilities and
a better definition of the terms used in the system.
In a second means to validate the system, ten volunteer
instructors were recruited to develop tutorials using two different authoring
systems. Volunteers built one tutorial using a tool of their choosing
and then one tutorial using WeBTAS. Eight of out ten volunteers chose
PowerPoint as the vehicle to build their tutorials.
The analysis of the results show that the total development
time spent on both systems was identical (within one minute), and that
the WeBTAS system created an average of two more screens of tutorial content
in the same amount of creation time. In addition the WeBTAS system provided
for a variety of presentation styles (tell, show, and do
while the PowerPoint slides were primarily of the "tell" or
"narrative" variety. A total of two PowerPoint slides did have
examples incorporated into their narrative, but none had any exercises
for the learner.
The instructors ranked the new system easy to use and
did agree that the system prompted them for lesson content in an organized
and coherent manner. The capability to create online quizzes, an online
glossary and key points ranked high in a listing of features.
Although the system does exhibit positive results after
a pilot test, a question for future research is the implementation of
the system with learners. This research would provide evidence that the
learning concepts incorporated into the system do impact learning in a
positive manner. On the positive side the survey results from the two
different panels and the materials produced by the system provides indication
that the system is a positive benefit to instructors and developers of
web-based training materials.
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Internet (HREF) Resources
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VII. About the Authors
Thomas N. Janicki is assistant professor
of management information systems, at the University of North Carolina,
Wilmington. B.S., Carnegie Mellon University; M.B.A., University of Pittsburgh;
Ph.D., Kent State University.
Jens O. Liegle is assistant professor in the Department
of Computer Information Systems, in the J. Mack Robinson College of Business,
at Georgia State University in Atlanta, Georgia. Bachelor of Business
Administration, May 1992, Pforzheim Business School, Master of Business
Administration (MBA), University of Akron Doctor of Philosophy in Management
Systems, Kent State University.
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